Illustrated Tabassum at her desk, working through her daily checklist
About

Turning messy user problems into focused AI-powered product bets.

I'm a Product Lead with 3+ years of building digital products people actually want to use. My work sits at the intersection of AI-powered features and deep user research — finding the real problem before writing a single spec. I care about shipping things that make a measurable difference, not just things that look good in a deck.


How I work

A simple product loop.

01

Frame the problem

Clarify the user, context, pain, business goal, and the decision to be made.

02

Find the signal

Combine interviews, funnel data, support themes, and competitor patterns.

03

Choose the bet

Prioritize with impact, confidence, effort, risk, and learning value.

04

Measure and learn

Define success metrics, guardrails, rollout plans, and follow-up questions.


Career timeline

Where I've worked and what I've built.

Product Lead

Web Spiders Group
Full-time
Jul 2024 – Present
Kolkata, India · On-site
  • Owned end-to-end product delivery for event services apps, CMS platforms, and websites across enterprise clients — CII EXCON, North Star Group, Internet Retailing, and PCOA — managing requirements, stakeholder alignment, timelines, and cross-functional coordination from kickoff to launch.
  • Led product lifecycle for Android and iOS applications across multiple client accounts — scoping features, aligning design and engineering, and managing releases end to end.
  • Defined and shipped Voice First AI agents for Hindalco and Gajraj Hyundai — translated business needs into agent workflows, prioritised capabilities, and drove client-readiness and handoff.
  • Shaped product requirements and delivery for manufacturing industry solutions at Gainwell and Hidromas — spanning discovery, feature prioritisation, design reviews, QA coordination, and production release.
Product Ownership Stakeholder Management Voice AI Agents Android · iOS CMS Roadmapping Client Delivery Figma

Frontend Developer

The Mainstage Productions
Full-time
Apr 2023 – Jul 2024
Remote · 1 yr 4 mos
  • Owned end-to-end product delivery of Pocketxtra — an event management Android app supporting multiple roles — from Figma design through development, QA, and Play Store release.
  • Led stakeholder meetings to gather requirements, align on priorities, and communicate delivery progress across the project lifecycle.
React Native Figma Android Play Store Stakeholder Management End-to-End Delivery

Full Stack Engineer

Crio.Do
Apprenticeship
Jan 2022 – May 2023
1 yr 5 mos
  • Built full-stack features using Node.js, HTML5, and web technologies on an ed-tech platform.
  • Developed and shipped module-level functionality as part of a structured engineering programme.
Node.js HTML5 JavaScript REST APIs Full Stack

Full Stack Developer

Ekosight
Internship
Oct 2022 – Mar 2023
6 mos
  • Contributed to frontend and backend development for an early-stage product startup.
  • Shipped web application features across a 6-month engagement.
JavaScript HTML · CSS React Node.js Full Stack

Product toolkit

Skills I bring to the team.

Discovery

User interviews, problem statements, journey maps, opportunity sizing.

interviewsJTBDjourneys

Analytics

Funnels, cohorts, event taxonomy, SQL basics, AI feature measurement.

funnelscohortsAI evals

Execution

PRDs, acceptance criteria, AI workflow specs, roadmap tradeoffs, stakeholder updates.

PRDsroadmapstradeoffs

Design sense

Wireframes, usability review, information architecture, copy clarity.

wireframesIAUX copy

Credentials

Certifications.

IBM

Product Management: Foundations & Stakeholder Collaboration

IBM May 2026
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IBM

Generative AI: Introduction and Applications

IBM Apr 2026
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IBM

Product Management: An Introduction

IBM Apr 2026
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freeCodeCamp

JavaScript Algorithms and Data Structures

freeCodeCamp Aug 2022
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Illustrated Tabassum working with her AI companion

More of my thinking

Read my learning posts on The Product Bet.

Read the blog →
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