Frame the problem
Clarify the user, context, pain, business goal, and the decision to be made.
I'm a Product Lead with 3+ years of building digital products people actually want to use. My work sits at the intersection of AI-powered features and deep user research — finding the real problem before writing a single spec. I care about shipping things that make a measurable difference, not just things that look good in a deck.
How I work
Clarify the user, context, pain, business goal, and the decision to be made.
Combine interviews, funnel data, support themes, and competitor patterns.
Prioritize with impact, confidence, effort, risk, and learning value.
Define success metrics, guardrails, rollout plans, and follow-up questions.
Career timeline
Product toolkit
User interviews, problem statements, journey maps, opportunity sizing.
Funnels, cohorts, event taxonomy, SQL basics, AI feature measurement.
PRDs, acceptance criteria, AI workflow specs, roadmap tradeoffs, stakeholder updates.
Wireframes, usability review, information architecture, copy clarity.
Credentials